24. Magento. How to set up and use Google Analytics
1 min readGoogle Analytics is a free Google service which allows the webmasters and web site administrators to monitor their web sites’ traffic and conversion ratio.
Magento supports two types of tracking:
- Page View Tracking – Lists the origin from which your web store visitors linked to your store.
- E-commerce Tracking – Lists the customers that make purchases and what they buy.
To set up Google Analytics, please follow the steps below:
- First, you need to sign up at http://www.google.com/analytics/sign_up.html. You will receive a Google Analytics account number. Write it down since you will need it for the Magento configuration.
- Once that is done, you need to configure the Google Analytics tracking in your Magento store.
- Open the your Admin area and navigate to System -> Configuration -> Sales -> Google API and expand the Google Analytics section:
- Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in the Account number field and click on the Save Config button.